This is where real change starts

“Is this another diet?”

No. This Sprint is not a diet, a meal plan, or a set of rules.

We are not telling you what to eat, how much to eat, or asking you to restrict food. We are working on why you keep overeating in the first place — and removing the urge to do so.

Once the urge cycle breaks, eating becomes much easier and more natural.

“Do I have to give up my favourite foods?”

No.

This is not about cutting foods out or banning anything. In fact, restriction is one of the things that keeps food addiction alive.

The work here removes the need for certain foods so that you can choose them — or not — from a calm place.

“What if I still overeat during the Sprint?”

That’s expected — and it doesn’t mean it isn’t working.

This is a skill you are learning, not a test you pass or fail. Many women overeat less over time, not instantly — because the brain is being retrained rather than forced.

Progress here is measured by less urgency, more awareness, and faster recovery, not perfection.

“How is this different from the Urge Reset?”

The Urge Reset teaches you what an urge is and introduces the core skill.

The Sprint is where you:

• Practise that skill repeatedly

• Get live guidance and troubleshooting

• Apply it to real-life situations

• Build consistency and confidence

Think of the Urge Reset as learning the move — and the Sprint as training the system.

“Do I need to attend the live calls?”

Live attendance is strongly recommended because that’s where the deepest learning and breakthroughs happen.

That said, all calls are recorded, and replays are available if you can’t attend live on a particular week.

“What if I’m scared this won’t work for me?”

That fear makes sense — especially if you’ve tried everything else.

This Sprint doesn’t ask you to believe anything in advance. It asks you to practise one tool and observe what happens.

Your confidence grows from experience, not from hope.

“Is this suitable if I’ve struggled with food for years?”

Yes — especially if you’ve struggled for years.

Long-term struggles are usually a sign of a deeply learned brain pattern, not a lack of effort. This work is designed specifically for those entrenched loops.

“What if I don’t feel ‘addicted enough’ to join?”

You don’t need a label to benefit from this work.

If food feels louder than your intentions, if cravings override your plans, or if eating feels compulsive rather than chosen…

This will help.

“Will this help with weight loss?”

Weight loss often becomes easier as a result of this work — because overeating reduces.

However, the focus of the Sprint is breaking the addiction loop, not chasing the scale.

When the driver of overeating is removed, weight loss stops feeling like a fight.

“Is this therapy?”

No.

This is coaching, education, and skill-building focused on behaviour change and brain rewiring. It’s practical, present-focused, and action-oriented.

“What happens after the Sprint?”

By the end of the Sprint, you’ll have:

• A clear understanding of food addiction

• A tool you can use for life

• A strong foundation for ongoing progress

Some women choose to continue into deeper work (such as a VIP cohort), and others continue independently using the skills they’ve built.

There is no obligation to continue.